Have you seen this squirrel?

The "crasher squirrel" as he's known is one of the biggest news stories around the world this week. The squirrel, who hails from my home country Canada, became an internet sensation after he curiously jumped into a photo with a couple of tourists at the Banff resort in Calgary, Alberta.



After the photo was posted on National Geographic photoshopped images began circulating of the squirrel at famous world events or posing with celebrities. Check out the gallery on the Daily Telegraph.

The Banff Tourism Board took notice and created a Twitter and Facebook account for their unofficial mascot and have launched a campaign asking people to send in other photos of squirrels seen at Banff.

Smart marketing move for Banff to jump on the free publicity. Their strategy reminds me of the Chicken of the Sea campaign with Jessica Simpson, only the cost of using the squirrel is much less expensive!

So the question is, have you seen the squirrel? Why do you think this is newsworthy anyways?