Wednesday, October 21, 2009

Final thoughts

After reviewing my blog, I've developed some of my own social media tips from what I've learned

• Social media can complement other communications campaigns (see Volkwagon, Vegemite, Virgin)

• Use social media to engage with publics who are already online (see Starbucks, Banff, TapIt, Vegemite, Virgin)

• Social media can be used as a tool to build support for a cause (see Starbucks, Rugby, TapIt)

• Organisations should monitor what is being said about them on social media sites and respond quickly to potential issues or opportunities (see Starbucks, Banff, Vegemite, Virgin)

• Social media is effective to promote contests or short term campaigns (Starbucks, Banff, Rubgy, Vegemite, Virgin)

• Finally, don’t ignore the power of social media! It should be part of the communications plan for every organisation!

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