Wednesday, October 21, 2009
• Social media can complement other communications campaigns (see Volkwagon, Vegemite, Virgin)
• Use social media to engage with publics who are already online (see Starbucks, Banff, TapIt, Vegemite, Virgin)
• Social media can be used as a tool to build support for a cause (see Starbucks, Rugby, TapIt)
• Organisations should monitor what is being said about them on social media sites and respond quickly to potential issues or opportunities (see Starbucks, Banff, Vegemite, Virgin)
• Social media is effective to promote contests or short term campaigns (Starbucks, Banff, Rubgy, Vegemite, Virgin)
• Finally, don’t ignore the power of social media! It should be part of the communications plan for every organisation!
Monday, October 12, 2009
The semester is almost over and travel is something I've been doing a lot of research about!
With so many vacations being booked online these days its becoming more and more important for the travel industry to use social media to promote themselves as well as monitor what other people are saying about them.
Here's a great example of a disgruntled passenger on a Virgin Atlantic flight who wrote an open letter to Sir Richard Branson about his distaste of the airline's food.
Virgin acted almost immediately and in fact offered the passenger a job as Virgin's food and wine critic (no joke!)
Virgin has since started using social media as a promotional tool. This summer Virgin Blue offered $9 twitter fares to 1000 people who followed Virgin Blue on Twitter.
This strategy of using social media to promote special travel deals is a great way for Virgin Blue to get there message out directly to their audiences. I think this is something we will see more companies start to adopt. Would you follow Virgin Blue on Twitter?
Wednesday, September 30, 2009
Saturday, September 12, 2009
Wednesday, September 2, 2009
The photo initially appeared on the This is Oz, an anti-discrimination photo gallery site, and has since been posted on gay and lesbian sites as well as sports sites around the world. This campaign definetely breaks the stereotype of the typical macho rugby player who you wouldn't picture supporting gay rights.
While this campaign sets a positive example for rugby fans, what might happen if a player who didn't share these views made a homophobic slur? Certainly, this has happened before in sport. Would it ruin the campaign? Or do you think this would have made enough of an impact to outweigh the controversy?
Hopefully, these players will continue to use their celebrity and role model status to promote good causes and make headlines for positive reasons.
Wednesday, August 26, 2009
After the photo was posted on National Geographic photoshopped images began circulating of the squirrel at famous world events or posing with celebrities. Check out the gallery on the Daily Telegraph.
The Banff Tourism Board took notice and created a Twitter and Facebook account for their unofficial mascot and have launched a campaign asking people to send in other photos of squirrels seen at Banff.
Smart marketing move for Banff to jump on the free publicity. Their strategy reminds me of the Chicken of the Sea campaign with Jessica Simpson, only the cost of using the squirrel is much less expensive!
So the question is, have you seen the squirrel? Why do you think this is newsworthy anyways?
Tuesday, August 18, 2009
The New York Times wrote a story about the Starbucks campaign which caught the attention of filmmaker, Robert Greenwald, who had been shooting an anti-Starbucks film about their labor practices and union busting.
On the website Stop Starbucks, Robert Greenwald put out a call asking people to enter the contest and post pictures on Twitter with messages about Starbucks' labor practices. Faster than you can order a Venti-double long-extra hot-skinny-latte the Starbucks campaign was hijacked by anti-Starbucks tweets like "Wake up and smell the union abuse."
The question is, could Starbucks have done anything to prevent the misuse of their campaign? Or does this mean that large high profile (and often controversial) organisations should shy away from using social media to promote themselves? What do you think?